On Tuesday, 2/26/08, approximately 7100 Starbucks stores shut down for an expresso tutorial/pep rally. Starbucks “baristas” learned to properly pour expresso into a coffee drink from a shot glass. Starbucks management felt that the mini-training session was well worth some loss in profts in order to ensure that “perfect coffee drink.”
Am I excited over this? No. I’m still waiting for the cost of a regular cup of coffee to drop from $1.69 to $1.00. I liked when Starbucks talked about this idea but I guess the idea died.
The regular cup of coffee doesn’t even require much expertise in pouring it from the pot to the cup and then presenting it to my hand. Hey, I can even pour it myself – I don’t need special training.
Another thought, Starbucks could even sell me the cup for a dollar and allow me to dispense the coffee for myself freeing up the “baristas” for really important drinks requiring special expresso attention. The company should be looking at protecting their investment (barista training on expresso) and unloading the less labor intensive aspects. Right?
Sounds like a good trade-off to me…